Picture tree - Commercials production

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People know us. Trust us. Love us. Why? We are creative. We are all about logistical solutions. We love making ads that are loved by the public and that deliver bottom line for clients. We are also ego free. Well almost.

Awards are nice, yes, but at Picture Tree we focus on beautifully executed campaigns that create successful communication. that keeps clients coming back for more.

Collaboration. Reputation. Integrity. Picture Tree is ultimately a bunch of ad people who bring creative filmmaking solutions to scripts.

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ABOUT US
DIRECTORS
Fausto Becatti
Alan Irvin
Mukunda
Gersh Kgamedi
Richard Truter
JH Beetge
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Fausto Becatti

Be it commercials, music videos, content or virals, Fausto has a fresh and energetic approach to his work. He knew from watching Pulp Fiction as a teen that he wanted to make films. So, off he went to UCT to study film and media, where he was shortlisted to a class of 25 to specialise in film production. This was followed by travels to both the Americas. He joined Picture Tree as a researcher and is now directing and heading up the projects division. In doing so he has already snapped up a D&AD Award (TBWA Hunt Lascaris for City Lodge).

STD Bank-We Vs.Me

STD Bank -Mythonomics

ABOUT US
DIRECTORS
Fausto Becatti
Alan Irvin
Mukunda
Gersh Kgamedi
Richard Truter
JH Beetge
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Alan Irvin

Alan joined Picture Tree as a director after having climbed the creative ranks through Publicis, Draft FCB, Ogilvy and Grey Worldwide, where he was Executive Creative Director. Alan fell in love with filmmaking when his gran gifted him an 8mm film camera and projector at the age of eight. Alan is amazing with solutions, and his sensibilities allow him to capture real life experiences and emotion in his work.

Hyundai - Elantra

Imperial - Life In Km

Vodacom Elton & Jan

FNB - Belinda & Himesh

Imana Food

FNB - Kitty

Sony - Japanese Titles

Vodacom - Jacques

The Crazy Master

ABOUT US
DIRECTORS
Fausto Becatti
Alan Irvin
Mukunda
Gersh Kgamedi
Richard Truter
JH Beetge
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Mukunda

He does features in between shooting commercials. Yes, we love that statement. Intense dialogue? Action packed stunts? Watch the man deliver. Mukunda has a fascinating history, with two (well nearly three) feature films under his belt. From the ad agency world to a couple of years in an Indian ashram where he embraced a new life as a Krishna conscious monk. He lives in Pringle Bay with his family, carefully balancing his writing and directing life with his Picture Tree peers. Mukunda has notched up some Loeries, London and Cannes awards.

Vital - Perfect world

Yardley – Challenge

Edgars - Summer of love

ABOUT US
DIRECTORS
Fausto Becatti
Alan Irvin
Mukunda
Gersh Kgamedi
Richard Truter
JH Beetge
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Gersh Kgamedi

He directs with empathy, with a real understanding and feel for his environment. He can tap into the masses and make the client heard. Gersh joined Picture Tree in 1999 as a performance director, after having received a double honours degree in art, drama and film from WITS University. His work reflects his innate sense of South African lifestyle. His directing is about love, fun and a commitment to his craft.

8ta - domestic worker

Cell C - Saturday

Debonairs - Shiz Nyama

Eskom – Township

Primus Beer-Bottle Cap

Debonairs-Triple Stack

LoveLife - GoGo

Blindenmission

NEF - Classroom

ABOUT US
DIRECTORS
Fausto Becatti
Alan Irvin
Mukunda
Gersh Kgamedi
Richard Truter
JH Beetge
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Richard Truter

Born and raised South African, product of London Film School, Y&R visualizer, and then signed to Geofrey Seymour Films & Livewire. Seymour, Arden and Kaye, all significantly shaping his distinct directing style into a versatile, emotive, fashion oriented visualizer. He later signed to ASD Lionheart. He loves pushing the boundaries of film and embraces the changing world of film media with his "I can attitude". Richard returns to South African mixing his roots with a truly international edge. Based in Cape Town with his wife, kids and their two dogs.

Attitude-Viral Release

The Spirit Winter Party

PCI

Lumac

ABOUT US
DIRECTORS
Fausto Becatti
Alan Irvin
Mukunda
Gersh Kgamedi
Richard Truter
JH Beetge
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JH Beetge

A true visual storyteller. A director whose cinematic strengths lie in precise & distinctive visuals combined with sincere & compelling characters. We call his style 'cine-photographic narrative'. JH has been directing commercials since the local and international success of his first shortfilm in 2001. His use and combination of striking visuals and authentic characters is driven by his relentless search for that frame that will encapsulate it all perfectly. JH has awards under his belt for both his short films and commercials.

MNET - My Life As A Mov

Edgars - We are the 99

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Retribution

We dipped our toes into the water on the cerebral Retribution (starring Jeremy Crutchley), directed by Mukunda, with Gary as an executive producer.

Vehicle 19

We then did the full 'balls to the walls" thing by producing Vehicle 19 a big scale action film set in Johannesburg. To be released in June 2013.

Drop

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Virals. Content. Projects.
Picture Tree's director Fausto Becatti is the guy to talk to. Young. Hip. With a 'can- do, just did attitude', he has directed pieces that have garnered a lot of overnight attention.

The online digital media space is growing, incredible things are happening, and the scope of creativity has moved up to the next level.

Interactivity, new technology, transmedia storytelling; the online space is changing daily and clients need a visual solution. He gets it.

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All of our producers have international experience and our seven directors are available for international work (schedules permitting).

We do not have exclusivity in any territories, so we will welcome your boards any time.

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PT gives South Africa the power to

"This was one of the most epic, demanding, emotional and rewarding spots I have ever done. The mixture of different people with different emotions created a wonderful end product," said JH, Director at Picture Tree.

Alan Irvin wins Creative Circle's ad

"This was a unique commercial to direct because I didn't have control of the camera, but it was more real for the viewers as they were able to experience the boy's misdemeanours as well as the parents frustrations," comments Irvin.

JH Beetge gets you to Believe in Magic

"My first reaction when I read the MNET script was one of overwhelming emotion - not only because the script was the most beautiful I've ever read, but also because I was being given the opportunity to create something in which I truly believed," comments JH.