Picture tree
Picture tree
Picture tree

People know us. Trust us. Love us. Why? We are creative. We are all about logistical solutions. We love making ads that are loved by the public and that deliver bottom line for clients. We are also ego free. Well almost.

Awards are nice, yes, but at Picture Tree we focus on beautifully executed campaigns that create successful communication. that keeps clients coming back for more.

Collaboration. Reputation. Integrity. Picture Tree is ultimately a bunch of ad people who bring creative filmmaking solutions to scripts.

Picture tree
Picture tree
Picture tree
Picture tree

Fausto Becatti

Fausto Becatti

Be it commercials, music videos, content or virals, Fausto has a fresh and energetic approach to his work. He knew from watching Pulp Fiction as a teen that he wanted to make films. So, off he went to UCT to study film and media, where he was shortlisted to a class of 25 to specialise in film production. This was followed by travels to both the Americas. He joined Picture Tree as a researcher and is now directing and heading up the projects division. In doing so he has already snapped up a D&AD Award (TBWA Hunt Lascaris for City Lodge)

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Picture tree

Mukunda

Mukunda

He does features in between shooting commercials. Yes, we love that statement. Intense dialogue? Action packed stunts? Watch the man deliver. Mukunda has a fascinating history, with two (well nearly three) feature films under his belt. From the ad agency world to a couple of years in an Indian ashram where he embraced a new life as a Krishna conscious monk. He lives in Pringle Bay with his family, carefully balancing his writing and directing life with his Picture Tree peers. Mukunda has notched up some Loeries, London and Cannes awards.

Picture tree
Picture tree

Gersh Kgamedi

Gersh Kgamedi

He directs with empathy, with a real understanding and feel for his environment. He can tap into the masses and make the client heard. Gersh joined Picture Tree in 1999 as a performance director, after having received a double honours degree in art, drama and film from WITS University. His work reflects his innate sense of South African lifestyle. His directing is about love, fun and a commitment to his craft.

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Picture tree

Richard Truter

Richard Truter

Born and raised South African, product of London Film School, Y&R visualizer, and then signed to Geofrey Seymour Films & Livewire. Seymour, Arden and Kaye, all significantly shaping his distinct directing style into a versatile, emotive, fashion oriented visualizer. He later signed to ASD Lionheart. He loves pushing the boundaries of film and embraces the changing world of film media with his "I can attitude". Richard returns to South African mixing his roots with a truly international edge. Based in Cape Town with his wife, kids and their two dogs.

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Picture tree

JH Beetge

JH Beetge

A true visual storyteller. A director whose cinematic strengths lie in precise & distinctive visuals combined with sincere & compelling characters. We call his style 'cine-photographic narrative'. JH has been directing commercials since the local and international success of his first shortfilm in 2001. His use and combination of striking visuals and authentic characters is driven by his relentless search for that frame that will encapsulate it all perfectly. JH has awards under his belt for both his short films and commercials.

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Picture tree

Wim Steytler

Wim Steytler

Wim studied art and visual communication at Stellenbosch University and has a background in editing. He recently jumped from research to director because of his talent in creating emotive and provocative films. His work in documentary and music videos has given him a unique combination of skills in producing content that is stylised but still captures human connection. Wim is married, lives in the CBD of Johannesburg and loves photographing and exploring subcultures in his backyard.

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Picture tree

Retribution - Mukunda

Retribution - Mukunda

We dipped our toes into the water on the cerebral Retribution (starring Jeremy Crutchley), directed by Mukunda, with Gary as an executive producer.

Vehicle 19 - Mukunda

Vehicle 19 - Mukunda

We then did the full 'balls to the walls" thing by producing Vehicle 19 a big scale action film set in Johannesburg.Released in over 40 countries in 2013

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Picture tree

Virals. Content. Projects.
Picture Tree's director Fausto Becatti is the guy to talk to. Young. Hip. With a 'can- do, just did attitude', he has directed pieces that have garnered a lot of overnight attention.

The online digital media space is growing, incredible things are happening, and the scope of creativity has moved up to the next level.

Interactivity, new technology, transmedia storytelling; the online space is changing daily and clients need a visual solution. He gets it.

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Picture tree

All of our producers have international experience and our seven directors are available for international work (schedules permitting).

We do not have exclusivity in any territories, so we will welcome your boards any time.

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Picture tree

Our RAK Nomination

Our RAK Nomination

Our RAK Nomination done last week. Thanks to all at Picture Tree, and Peter and Chris for helping out.

Fausto Becatti shoots new Spoek video

Fausto Becatti shoots new Spoek video

Picture Tree’s Fausto Becatti helms hot new Spoek Mathambo video Picture Tree’s Fausto Becatti is the director behind Spoek Mathambo’s brand new video for Diesel+EDUN’s Studio Africa project. Titled “Awufuni” - or “You Should Have Called (My Heart)” - the clip is a colour-saturated, high-energy tribute to modern women that also exposes the vibrancy, creativity, and rich culture of South Africa. “I wanted to celebrate exciting modern women – the strength of it, the fun of it, the flavor of it,” Spoek says of the track. Featured on the musician, rapper and producer’s recent mixtape, Escape from ‘85, “Awufuni” is Mathambo’s take on the song of the same name by an old school South African girl group from the 60s, Izintombi Zesi Manje Manje (“Women of the now”). “A group of five girls form a futuristic gang, in a surreal way,” says Becatti of the core creative concept of the video. “There’s a main storyline where Spoek is on a date with this girl and she leads him into this scrapyard. He eventually tries to escape but she chases him and the girls then tie him up and perform this ritualistic dance around him.” In creating the storyboard, Becatti added his vision to Spoek’s inspiration for the video. The two had been looking for an opportunity to work together since meeting earlier in 2013. “When the Diesel+EDUN’s Studio Africa project came along, Spoek and I knew the perfect opportunity had presented itself,” comments Becatti. Creating “Awufuni” was a multinational effort that was spearheaded by VICE Magazine on behalf of Diesel+EDUN. Edun, a clothing label founded by Bono’s wife, Ali Hewson, has worked with Diesel on a two-season clothing collection with the most recent one being a 35-piece denim focused collection entirely manufactured in Africa with CCI cotton from Uganda. The video’s cross-continental creative collaboration stretched from Italy (Diesel) to London (Vice), New York (Edun), Sweden (where Mathambo lives) and Johannesburg, where Becatti and Picture Tree are located. Shot in a scrapyard in the south of Johannnesburg,”Awufuni” showcases some amazing South Africa talent, including four professional dancers - Robyn Brophy, Melissa Flerangile, Sne Mbatha and Tebogo Ribane. Street casting in Soweto also unearthed a major new talent in schoolgirl, Amanda Magi who plays the main girl gang member and “cat lady”. “She has something about her – an electricity. I’m excited for her to get her chance to do what she does best,” says Mathambo of Magi’s performance in the video. The Becatti-helmed “Awufuni” is part of the second season of Diesel and Edun’s Studio Africa. The Autumn/Winter 2013 initiative sees Studio Africa champion three African musicians – Spoek, Faarrow and Olugbuenga. Crew members included: Director Fausto Becatti Art Director Adi Koen Make-up Amy Anstey Wardrobe Samantha Constable Producer Scott Njumbuxa Executive Producer Gary King Title Design Caryn Oberholzer Sound Design Freqncy (Nathi Luthango & Motsi Tekateka Edit & Grade Warwick Allan @ Mushroom Media Technical notes: The DOP on “Awufuni” was David Pienaar and the video was shot mostly on Steadicam (Chris Vermaak) to minimize time between set-ups. The use of the Steadicam also allowed for quick dynamic movements, and equally quick changes as the camera is rolling. “Because there were so many set-ups to be nailed in a 12-hour period, this seemed the most logical choice,” comments Becatti. “The shoot day was on the second shortest day of the year in terms of daylight hours, and so it was exceptionally challenging to pull of, and the time constraints were very tight.” The video was shot on RED Epic, using Cooke S4 mini’s, the Allura Zoom lens, and for the super wide shots, the Nikkor 8mm Fish-eye. The choice was made to shoot in 1:2.39 aspect ratio for its cinematic qualities, given the narrative aspect.

Picture tree
Picture tree

Gary King
Gary King
Executive Producer

Devi Kuni
Devi Kuni
Financial Manager

Jacqui Buthelezi
Jacqui Buthelezi
Production Manager

Jonny Mabeba
Jonny Mabeba
Line Producer

Lindi Buthelezi
Lindi Buthelezi
Receptionist

Thandi Bhengu
Thandi Bhengu
Housekeeper

Nonhlanhla Masondo
Nonhlanhla Masondo
Production Manager

Nonhlanhla Ndaba
Nonhlanhla Ndaba
Accounts Assistant

Tedious Ndlovu
Tedious Ndlovu
Driver/Gardener

Scott Njumbuxa
Scott Njumbuxa
Producer

Picture tree
Picture tree

2 Athole Avenue
Craighall,
Johannesburg,
2196,
South Africa

Gary King
Executive Producer
Tel: +27 11 787 7446
Fax: +27 11 787 8367
Email: gary@picturetree.co.za

Picture tree